E-Commerce Websites Promotion of Laptops based on AHP and Fuzzy TOPSIS
نویسندگان
چکیده
With the development of electronic commerce, usability on a website is vital to online customers. However, many of these e-commerce applications still do not meet customers’ requirements. This paper is an attempt to investigate the current issues and development of e-commerce websites promotion and marketing of the laptop producers, specifically the laptop in a specific market China. AHP and Fuzzy TOPSIS are employed to evaluate the current e-commerce websites promotion implemented by all major laptop brands in China. The managerial implications and suggestions for future research are also discussed.
منابع مشابه
Rank B2C e-commerce websites in e-alliance based on AHP and fuzzy TOPSIS
E-alliance is the union of e-commerce and its success and efficiency is related to comprehensive quality of e-commerce. Thus, ranking e-commerce websites in e-alliance is of importance, which is a multi-criteria decision-making (MCDM) problem. This paper proposes an evaluation model based on analytic hierarchy process (AHP), fuzzy sets and technique for order performance by similarity to ideal ...
متن کاملEvaluation of B2C website based on the usability factors by using fuzzy AHP & hierarchical fuzzy TOPSIS
In today’s technology, electronic trading transaction via internet has been utilized properly with rapid growth. This paper intends to evaluate related to B2C e-commerce website in order to find out the one which meets the usability factors better than another. The influential factors to B2C e-commerce website are determined for two big retailer websites. The factors are investigated based on t...
متن کاملOnline Promotion of the E-Commerce Websites in Retail Market in China: An Empirical Study
For companies to take full advantage of the potential offered by the Web, it is essential that their e-commerce websites be prepared and organized in highly usable manner. Companies with better website quality will save time and money, promote customer satisfaction and continued business, and gain an advantage over their competitors. This paper investigates the current issues and challenges for...
متن کاملMulti-attribute Evaluation of Website Quality in E-business Using an Integrated Fuzzy AHPTOPSIS Methodology
Success of an e-business company is strongly associated with the relative quality of its website compared to that of its competitors. The purpose of this study is to propose a multi-attribute e-business website quality evaluation methodology based on a modified fuzzy TOPSIS approach. In the proposed methodology, weights of the evaluation criteria are generated by a fuzzy AHP procedure. In perfo...
متن کاملA New Trust Model for B2C E-Commerce Based on 3D User Interfaces
Lack of trust is one of the key bottle necks in e-commerce development. Nowadays many advanced technologies are trying to address the trust issues in e-commerce. One among them suggests using suitable user interfaces. This paper investigates the functionality and capabilities of 3D graphical user interfaces in regard to trust building in the customers of next generation of B2C e-commerce websit...
متن کامل